Yeah, it’s Cyber-Monday, but might I suggest a more tangible approach? Visit an actual store. A small business. Better yet – a locally owned small business that is going against the tide of overseas, inexpensive manufacturing with questionable human rights and environmental practices. Looking for an example? I’ve been a fan of Detroit Denim for a while and I recently spent some time with founder Eric Yelsma. He’s got 10 employees and 13 machines in a most beautiful store in the Rivertown area, a hot-second from Hart Plaza. They’ve got an online presence at of course, but nothing beats going in to browse, get fitted, talk with Eric, and get your new denim hemmed on-site. Eric fitted me in his “Classic Taper Cut” jean which is hand-cut and assembled in-house using premium raw denim from Denimburg Mill in Texas. One of only about twenty pairs of jeans made that day, Eric told me to beat them up as much as possible – and bring them back on my next trip to see how nicely they were wearing.

While Detroit Denim is a great example – there are so many more. And after you’ve bought that universal garage door opener, nutritional gel for cats, Canadian snow boots, and 10-terabyte hard drives (actual things in my Amazon cart at the moment) do your soul some good and walk your butt into a locally owned small business. And if you’re in southeast Michigan – put some Detroit Denim on that butt.

Their website, Instagram, and location.